How Much Does Home Staging Cost? Prices, Examples and How the Pros Save

When a property goes up for sale, the term home staging comes up sooner or later. The idea is simple: a professionally staged home sells faster and often for a higher price. But one question almost always comes first: how much does home staging actually cost? This guide covers typical prices, worked examples and three tips that help the professionals in particular – home stagers, estate agents and property developers – make their equipment far more affordable.

The short answer: 1–3% of the sale price

For Germany, the German Home Staging and Redesign Association (DGHR) gives a guideline of approximately 1–3% for staging a vacant property, excluding renovation and other third-party costs. The examples below use euros and 1–3% of the target sale price:

Bear in mind this is a guide for a complete staging of a vacant property. For smaller jobs or single rooms, the cost sits well below this.

What pricing models are there?

Home staging is not a one-size-fits-all product. Depending on the condition of the property and your budget, several models apply.

Consultation or day staging (for occupied homes). A home stager spends roughly a day working with the furniture that is already there: decluttering, rearranging, styling and adding targeted accents. The German examples in this guide put this option at around €500–€800 plus VAT. It suits medium-sized occupied homes.

Full staging (for empty properties). This is the most involved and most expensive option. The provider handles planning, concept, furniture (usually hired for a few months), styling, transport and set-up. This is where most projects land in the 1–3% range.

Virtual staging (digital only). Here the empty rooms are furnished digitally on the listing photos only, with German examples in this guide ranging from €60 to €100 per image. It is inexpensive, but has one decisive drawback: at the actual viewing, the buyer still stands in an empty room.

What affects the cost?

Why is the range so wide? These factors decide the final price:

• Property size: a 60 m² flat is cheaper to stage than a 180 m² detached house.
• Condition: if minor repairs, decluttering or a fresh coat of paint are needed, the cost rises.
• Equipment – rent or buy: hiring furniture per project means paying again every time. Owning your own reusable equipment lowers the unit cost with every job.
• Location: in major cities with high property values, rates tend to be higher than in smaller towns.
• Number of rooms: kitchen, bathroom, living room and bedroom each cost separately. The kitchen, in particular, is typically expensive and awkward to dress.

Is it worth it?

The short answer: in most cases, yes. Home staging is not an expense but a sales strategy that pays for itself in two ways.

First, stronger offers: in the US National Association of Realtors (NAR) 2025 survey, 29% of agents reported that staging increased the value offered by 1–10%. Second, a shorter time on the market: 49% of sellers’ agents reported reduced selling time. These are survey findings, not a guarantee for an individual property. Every month less on the market also saves on carrying costs, running expenses and finance.

The psychology behind it is straightforward: many buyers simply cannot picture an empty room furnished. That is exactly the gap home staging closes.

3 ways professionals save on home staging

For home stagers, estate agents and property developers, staging is part of the business model – so every penny of equipment cost matters. These approaches lower it without sacrificing impact.

1. Focus on the rooms that count. Kitchen, living room and bathroom shape the first impression the most. Direct your budget at those and you capture most of the effect for a fraction of the cost. The same applies when dressing a show home for a developer.

2. Home staging furniture: rent or buy? If you are staging a single property, hiring often makes sense. If you stage regularly, buying pays off quickly: the cost of your own reusable equipment is usually recouped after a handful of projects and is then essentially free to use. This is the single biggest lever for anyone staging professionally.

3. Solve the kitchen cleverly. The kitchen is one of the most expensive elements: hiring, transporting and installing a real kitchen is laborious, and empty rooms with exposed water and electrical connections look unfinished. A low-cost alternative is modular kitchen mock-ups (mock cardboard kitchens). They show the buyer at a glance how the room could look as a finished kitchen, assemble in minutes and can be used again and again. If you buy a kitchen mock-up rather than hire one, you have a reusable solution for every future property.

A tip for home stagers: If you are starting out or want to exchange ideas with colleagues in Germany, Austria or Switzerland, networks such as the Staging Community can help you discuss pricing, workflows and equipment.

Sources for the figures above: DGHR guidance on staging costs in Germany and the NAR 2025 home staging report.

Conclusion

Home staging typically costs 1–3% of the sale price, but you can steer that figure a great deal through the right model and the right equipment. For owners, the investment pays off through higher sale prices and shorter selling times. Professionals cut their ongoing costs most effectively by choosing reusable equipment over one-off hire – not least in the kitchen.

Looking for reusable equipment for your next project? Explore our modular home staging kitchen mock-ups – ready to ship, assembled in minutes and reusable again and again.